As should be the case, companies are looking for every way possible to shave off expenses. Many companies have felt the force of this current economic downturn, some are expecting to feel it down the line. How does that effect plans for product development?
Certainly, cutting the fat is necessary but not at the expense of future growth. Otherwise, your competitors who have been hunkering down and staying the course will have the advantage now and especially when things turn start turning around. Smart companies are finding ways to innovate and develop now by making the most of the resources that they have.
I read this New York Times article called "It's no Time to Forget About Innovation" and found this quote by Chris Shipley, "The worst thing that a company can do right now is go into hibernation, into duck-and-cover. If you just sit on your backside and wait for things to get better, they’re not going to. They’re going to get better for somebody, but not necessarily for you.”
